This is the part where we’re supposed to say something fancy. Maybe even a little bit obnoxious. This is the part where we’re supposed to talk about our glossy prizes (there are definitely Emmys, Grammys and even a handful of Lions roaring in closets around here somewhere) and our unique, wide-ranging network with our partner, Anonymous Content. But really it comes down to this: Authenticity. Originality. Aspiration. Style. Serial is a brilliant collective of artists, directors and photographers committed to a collaborative, end-to-end creative partnership for commercials, music videos, long form and digital content. That means having a vision. An ear to the street. Production standards that sometimes keep us up at 3 a.m. An appetite for a bigger world. A taste for risk. Most of all, it’s about creating things that we love, that we all remember. That’s who we are. That’s Serial.