Director John Hillcoat’s is helping DuPont “Invent a Better N:ow” with a groundbreaking, first-of-its kind digital film through R/GA. The spot seamlessly integrates dynamic video and real-time, in-ad dynamic video live stream.

Watch the on-air version of the spot below and check out the coverage on Shoot and Little Black Book.

Visit DuPont to see the live version of the film.