Award-winning Danish filmmaker Nina Holmgren has joined Business Club @ Serial Pictures for branded entertainment, commercial and music video representation in the US, under the companies’ recently announced North American partnership.

As a former champion athlete with a unique background in fine art, Nina is never afraid of mixing art forms or pushing boundaries.

She brings her creative sensibility to storytelling with a contemporary cinematic language that feels entirely her own.

Her breakthrough work, I Want You to Panic, commissioned by Nowness, earned her Gold at the Cannes Lions Young Director Awards and was permanently archived by MoMA for its cultural significance.

She has since established herself as a sought-after force in filmmaking – winning D&AD’s Best New Director, AICP’s Best Visual Style, and garnering multiple accolades at Cannes Lions,

while helming major global campaigns for some of the world’s most renowned brands, across both the fashion and advertising industries, including Adidas, Beats by Dre, Mercedes-Benz, Google, H&M and Vogue.

“Every frame in Nina’s filmmaking leaves a lasting impression. She possesses a rare ability to bring humanity, wit, and storytelling into the same space, creating vibrant worlds where keen observation and boundless imagination become inseparable” says Serial Pictures Founder and Executive Producer Violaine Etienne. “We’re incredibly excited to welcome her to our Business Club @ Serial Pictures venture.”

“Nina is one of those rare directors whose work feels completely her own. She has a unique ability to combine artistic ambition with genuine emotional storytelling, creating work that is both original and beautifully crafted” says Business Club managing director Tom Berendsen.

“Business Club’s growth in the US has been rooted in bringing good people together. With Nina joining a team that includes our partners at Serial, some of the industry’s very best, we’re excited for what lies ahead”

“I’m thrilled to join the US roster under Business Club x Serial Pictures. They both share an uncompromising drive for storytelling. Joining forces with a combined team that celebrates original voices and bold ideas is incredibly motivating, and I can’t wait to see what we build together.”