Swedish director Christian Larson may be known for his commercials for clients such as Mercedes Benz, H&M, and Cartier and music videos for Sigur Ros and Kylie Minogue, but he’s also the co-founder of CDLP, a men’s underwear line that recently expanded into swimwear with a limited edition line in collaboration with the Grand Hotel Tremezzo in Lake Como.

Forbes recently chatted with Larson and CDLP co-founder Andreas Palm about the new swimwear line’s branding, sustainability and dream model Michael Fassbender.

Read the whole interview here, directed promo for CDLP’s swimwear launch below.