Bradford Young’s gritty Paralympians film “Super. Human.” for Channel 4 won Grand Prix – Film at the Cannes Lions Festival of Creativity. The film, which was created through Channel 4’s in-house agency 4creative and produced by Serial Pictures x Somesuch also won Gold for Film Craft: Direction; Gold for Film Craft: Editing; Gold for Film Craft: Use of Licensed/Adapted Music; and Silver for Entertainment Lions for Sport: Film Series & Audio.
The spot previously won Commercial of the year at the DGAs, Ad of the year: Direction at the shots EMEA Awards and was nominated for 10 British Arrows, including Best Over :60 Commercial.